COR•PO•RATEI•DEN•TI•TY
CORPORATE IDENTITY DESIGN + ADVERTISING
In marketing, a corporate identity is the "persona" of a corporation
which is designed to accord with and facilitate the attainment of
business objectives. It is usually visibly manifested by way of
branding and the use of trademarks. Corporate identity has became a
universal technique for promoting companies and improving corporate
culture. Corporate identity helps organizations to answer questions
like “who are we?” and “where are we going?” It also allows consumers
to denote their sense of belonging with particular human aggregates or
groups.
INVOLVES:
Logo Concept & Design • Envelopes
• Business Cards •
Letterheads
Branding Promotional Collateral •
Company Manuals